| HUMANIC-Radiospots, 1969 -1981 |  |
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| HUMANIC-Radiospots, 1969 -1981 | |
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In the 70ies
Horst Gerhard Haberl developed an innovative advertisement strategy for
the Austrian shoe-factory and chain-shoe-shop-owner HUMANIC: Artists,
writers, composers were given the opportunity to use the firms advertising
time on TV and radio to develop new forms of media-art in the context
(public space) of prime-time advertising. The TV-spots and radio-spots
(and partly print-media-advertisments) related to eachother.
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